Portfolio of 45 materials reflect findings from Trend Report for the Hospitality Industry
TEMPLE, TX (November 14, 2017) – Design and aesthetics shape and define a brand, especially in the hospitality industry. Today’s consumers prefer and seek accommodations that fit their lifestyle, paying close attention to the look and feel of a hotel space when booking. Research conducted by Wilsonart’s design team uncovered four key movements driving hospitality design trends and led to the development of Wilsonart’s Hospitality Collection. Comprising 45 coordinated surface options, the curated collection focuses on nature’s neutrals, emphasizing wood designs with fun pops of color and graphics, and offering designers unique opportunities to create engaging spaces. These products contribute to the home-like experience while providing much-needed durability and easy maintenance to fixtures and furnishings.
“Guests demand and expect great and unforgettable experiences during their travels and the hotel stay is part of the experience,” said Andrea Flint, Senior Designer at Wilsonart. “Understanding the marketplace is imperative to staying on-trend and developing meaningful products. Wilsonart has developed this curated portfolio, coordinated across our material choices, to provide designers – and hotel owners – with a valuable tool they can use to address the full range of surfacing needs in hospitality spaces.”
In Wilsonart’s Trend Report for the Hospitality Industry, four key movements drive hospitality design: Experience, Sharing Economy, Curation-Customization and Hospitality and Retail Hybrid. These movements and their elements inspired the Wilsonart® Hospitality Collection which features:
“Wilsonart’s diverse Hospitality Collection has the perfect assortment of offerings to elevate the travelers’ experience,” adds Flint. “Whether relaxing in their room, common space, or working out in the gym, our engineered surfaces beautifully perform.”
For samples or more information, visit www.wilsonart.com or call 1-800-433-3222 to speak to a Wilsonart representative.