LUXURY WOODGRAINS BY DESIGN.
The latest LUJO® Collection from Wilsonart's luxury TFL woodgrains enhances the design catalog with 10 new styles that embrace warm and cool elements of a modern palette. Oak, Elm, Cherry, Eucalyptus, and the exotic wood Seno Etimoe inspirations are all available — and sustainably engineered to protect those species in the real world. Plus, the accompanying Silken Wood finish revolutionizes luxury matte surfaces with a silky touch and intriguing visual features.
What interior design trends inspired the launch?
New designs from The LUJO® Collection were engineered on the foundation of three distinct interior design trends — “Crafted Calm,” “Fresh Heritage,” and “Dark and Moody.”
DESIGN TREND #1
CRAFTED CALM
First, Crafted Calm refers to the popular combination of the casual luxury and refined rustic aesthetics — and Brookfield Elm, Harrison Elm, Harding Oak, and Claremont Oak all work well with this design trend.
THE LUJO® COLLECTION
Brookfield Elm
A white quarter sawn Elm with soft painterly linear features. A soft white background with contrasting warm and cool tones.
8261K-17
THE LUJO® COLLECTION
Harrison Elm
A medium taupe quarter sawn Elm with soft painterly linear features.
8262K-17
THE LUJO® COLLECTION
Harding Oak
A mix of rift cut and quarter sawn grain with partial cathedrals balanced throughout. A warm brown with a hint of cerusing gives a soft white ticking in the background.
8258K-05
THE LUJO® COLLECTION
Claremont Oak
A mix of rift cut and quarter sawn grain with partial cathedrals balanced throughout. A medium brown with a hint of cerusing gives a soft white ticking in the background.
8259K-05
The Silken Wood finish.
Luxury matte finishes are rising in popularity, and the new Silken Wood (-17) finish is revolutionizing the market with a unique textural experience on select designs. Silken Wood pairs a silky touch with intriguing visual features found in a quarter sawn grain structure, like open or dense ticking in linear arrangements. The overall effect is a luxury matte texture with subtle woodgrain movement that complements your modern approach to interior décor.
DESIGN TREND #2
FRESH HERITAGE
For a new take on the traditional countryside aesthetic, use Granville Cherry and Anderson Cherry to achieve the Fresh Heritage trend.
THE LUJO® COLLECTION
Granville Cherry
A mix of partial cathedrals and straight grain. A sandy blonde with a creamy background and subtle hints of cherry and grey in the grain.
8265K-17
THE LUJO® COLLECTION
Anderson Cherry
A mix of partial cathedrals and straight grain. A medium brown with hints of taupe and chocolate in the grain.
8266K-17
DESIGN TREND #3
DARK AND MOODY
Keep your project Dark and Moody with luxe, linear woodgrains like Newlands, Kinglake, Mangrove, and Sherbrooke to offer dramatic contrast and convey a deep sense of luxury.
THE LUJO® COLLECTION
Newlands
An exotic Seno Etimoe wood design with quarter sawn grain and slight contrast in linear features. A medium grey with warm highlights and lowlights.
8268K-17
THE LUJO® COLLECTION
Kinglake
A Eucalyptus with a quarter sawn grain fumed to create subtle features with movement across the layout. A dark brown with a hint of cool and warm undertones.
8263K-05
THE LUJO® COLLECTION
Mangrove
An exotic Seno Etimoe wood design with quarter sawn grain and slight contrast in linear features. A dark, rich chocolate brown that leans black with a touch of golden undertones.
8267K-05
THE LUJO® COLLECTION
Sherbrooke
A Eucalyptus with a quarter sawn grain that has been fumed to create subtle features with movement across the layout. A grey with warm brown undertones.
8264K-05
What color trends inspired the launch?
The ten new designs feature luxurious wood species across a range of five color categories — “Sandy Beige,” “Nostalgic Brown,” “Fresh White,” “Fundamental Grey,” and “Mythical Black”.
COLOR TREND #1
SANDY BEIGE
Sandy Beige designs like Harding Oak and Granville Cherry evoke images of serene beaches, providing the warming presence of untouched woodgrain.
COLOR TREND #2
NOSTALGIC BROWN
For rich, earthy textures that feel grounded to nature, choose Anderson Cherry, Claremont Oak, Kinglake, or Mangrove for their striking interpretation of medium and dark woodgrain tones. Mangrove is unique because of its Seno Etimoe inspiration, an exotic wood species from West and Central Africa that currently faces real-world exploitation.
COLOR TREND #3
FRESH WHITE
Find clean, organic tones that embody a design like Brookfield Elm. This woodgrain is a quarter sawn Elm with soft painterly linear features and contrasting warm and cool tones.
COLOR TREND #4
FUNDAMENTAL GREY
Discover neutral practicality and comfort with designs like Harrison Elm and Sherbrooke.
COLOR TREND #5
MYTHICAL BLACK
Finally, explore the depths of nature with Newlands, the Seno Etimoe-inspired woodgrain design that features a medium grey with warm highlights and lowlights.
Where can the new designs be used?
Use new luxury woodgrains from The LUJO® Collection in any space that deserves the highest standard in nature-inspired design. In commercial environments, woodgrain accents offer an escapist luxury to synthesize the feelings of home and hospitality. Spaces that can benefit from the beauty of The LUJO® Collection include kitchens, bathrooms, bedrooms, living rooms, and laundry rooms. Or use the latest designs for cabinet casework, cabinet interiors, closets, accent walls, or open shelving.
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