New Year. New design trends.

THE 2024 DESIGN TRENDS YOU NEED

Our New Year's resolution at Wilsonart? Refreshing residential spaces everywhere with the on-trend possibilities of Wilsonart® Home. Meet the four trends that are making an impact in 2024 — and explore key insights that will inform your next project. Choose Wilsonart® Home this year for the surfaces that fit every space, taste, performance, or budgetary need.

TREND #1

LIGHT & BRIGHT

The Light & Bright trend reflects the fact that white tones continue to lead as a top choice for kitchen styling in both residential and resimercial environments. Fresh, bright designs will enhance a sense of cleanliness, hygiene, and neatness in 2024. Modern spaces that embrace warmer white tones are also the perfect blank canvas. Start incorporating unique color combinations. Bright accents and colorful cabinetry. Eye-catching hardware. It's all possible in a Light & Bright environment.

TREND #1

KEY INSIGHTS

INCREASED PERFORMANCE.
Homeowners want surface designs that require minimal upkeep and simple maintenance. Engineered solutions offer both while delivering your on-trend vision.¹

THE BACKSPLASH STATEMENT.
Since tiled backsplashes are becoming less popular, a solid backsplash in an on-trend way to include a statement color. Choose Wilsonart® Quartz, HPL, Solid Surface, or THINSCAPE to achieve this effect.¹

ULTRA-THIN AND MINIMALIST.
Modern countertops in a Light & Bright space are often sleek and slim. Choose THINSCAPE® Performance Tops to make it possible.¹

FRESH WHITE STAYS ON TOP.
White designs remain #1 for multiple applications, including showers, vanity tops, and sinks. Find solutions in the Wilsonart® Home catalog to bring a fresh white design to any of these applications.¹

1. 2024 NKBA Kitchen Trends Report

TREND #1

LIGHT & BRIGHT DESIGNS

WILSONART® QUARTZ

Calacatta Volegno

Q4057

SEE DESIGN

WETWALL™


Tuscany Marble

W7057

SEE DESIGN

WILSONART® THINSCAPE®

Calcutta Blanc

TS501

SEE DESIGN

WILSONART® SOLID SURFACE

Calacatta Perlato

Q4057

SEE DESIGN


TREND #2

CRAFTED CALM

Encounter a soft, warm, comforting interpretation of casual luxury. The Crafted Calm trend will be seen in homes that prioritize well-being and tranquility. Connecting with nature through design is an essential element of the Crafted Calm trend. Look to surface designs that feature Warming Hues — trending, cozy neutral tones that inspire a sense of welcome when paired with rich woodgrains.

TREND #2

KEY INSIGHTS

MORE FUNCTIONALITY.
Functional hallways and open storage make it easier for homeowners to reduce clutter and turn practicality into beauty.¹

2 OUT OF 3.
The "Artisan Wave" is still strong. 2 out of every 3 new jobs in the United States are related to artisanal craftmanship, which suggests that more homeowners care about crafting their space.²

THE WELLNESS KITCHEN.
New surface materials in a Crafted Calm kitchen indicate an increased focus on wellness — even where we cook.³

WOODGRAINS ARE HERE TO STAY.
Woodgrain and high-texture wood designs remain the primary choice for cabinetry.³

1. 2024 NKBA Kitchen Trends Report, 2. Wunderman Thompson Future 100, 3. Sphere Trending

TREND #2

CRAFTED CALM DESIGNS

WETWALL™

Torrone Marble

W7008

SEE DESIGN

WILSONART® HPL

Walnut Heights

7965

SEE DESIGN

TRACELESS® BY WILSONART®

Feather Velvet

15514

SEE DESIGN

WILSONART® QUARTZ

Mehndi

Q4004

SEE DESIGN


TREND #3

FRESH HERITAGE

Choose an updated take on classic home design with the new Fresh Heritage trend this year. Journey to the historic English countryside to find traditional woodgrain styling, a variety of neutral tones, and polished rooms that still feel lived-in and loved. But don't bask in the history for long — Fresh Heritage is all about adding modern design elements through textures, niche spaces, and contrasting stone and wood colors.

TREND #3

KEY INSIGHTS

TEXTURAL EXPERIENCES.
Surface finishes transform a Fresh Heritage space, particularly when they offer expressive texture or invite touch. The brand-new Silken Wood finish from the LUJO® Collection is a premium example that can add revolutionary texture to any home.

144%.
Google searches for "English country kitchens" have jumped 144%, indicating significant interest in this aesthetic.¹

HEAT TOLERANCE AND STAIN RESISTANCE.
Even in a heritage-inspired home, surface resilience is critical. That's why homeowners expect traditional designs that still offer innovative heat, scratch, and stain resistance.²

THE LARGER ISLAND.
Large, statement-making kitchen islands are one of the hallmarks of a Fresh Heritage luxury transitional kitchen.²

1.Magnet, 2. 2024 NKBA Kitchen Trends Report

TREND #3

FRESH HERITAGE DESIGNS

THE LUJO® COLLECTION

Dering Forest

8226

SEE DESIGN

WETWALL™

Darlington Cherry

W7058

SEE DESIGN

WILSONART® SOLID SURFACE

Carrara Emporio

9909SS

SEE DESIGN

WILSONART® QUARTZ

Verde Peak

Q4076

SEE DESIGN


TREND #4

DARK & MOODY LUXE

Turn down the color. Turn up the drama. Dark & Moody Luxe spaces are making a statement in the new year with dramatic color contrasts that convey a deep sense of luxury. Saturated colors like blacks, brown-blacks, and deep blues and greens are coming back into the home in a major way. Plus, more homeowners want to "escape at home" with exotic wood accent walls, bold open storage, and industrial surfaces that combine functionality with distinct, home-defining details.

TREND #4

KEY INSIGHTS

LUXURY WHERE YOU LEAST EXPECT IT.
The luxe entry and pantry are here. These spaces are no longer an afterthought — they serve as multi-functional extensions of a luxury home.¹

50%.
Maximalist lifestyles are being met by maximalist home design. Nearly half of respondent in a poll stated that "I love any excuse to have a celebration."²

MOODY MEETS UTILITY.
Trending dark or exotic woodgrains can make a modern mudroom feel like a designer space that still prioritizes everyday functionality.³

MATTE FINISH PREFERENCE.
In a Dark & Moody Luxe space, a modern matte finish like Traceless™ by Wilsonart® is a stunning addition that invites touch and absorbs light. And the data is clear — homeowners love matte.⁴

1. Sphere Trending, 2. Foresight Factory, 3. Sphere Trending, 4. 2024 NKBA Kitchen Trends Report

TREND #4

DARK & MOODY LUXE DESIGNS

THE LUJO® COLLECTION

Kinglake

8263

SEE DESIGN

WILSONART® QUARTZ

Nova Serrana

Q4068

SEE DESIGN

WETWALL™

Calacatta Statuario

W7036

SEE DESIGN

WILSONART® THINSCAPE®

Pietra Noir

TS405

SEE DESIGN

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